The world is extremely surging with
millions of mobile devices of varied sizes and different mobile operating
system platform. Daily new devices are hitting the market - like wearables,
Smart TVs, Smartwatches, IoT connected devices etc. Developing a mobile
application based on single platform is like confining your business. An app
developed for a single platform is not compatible with the device operating
other platform wherein you lose a large number of customers on those devices
and business. In this type of cases, the wise strategy is to develop apps on cross-platform which is
cost effective and yields better results and high revenue.
Advantages
of Cross-Platform App Development
Wide
Reach
The more platform you cover the more
the target audience. The platform war between Google’s Android and Apple’s iOS
is high all the time and both are competing for top positions worldwide and the
number of users for these systems is increasing day by day. The best idea to
cover the greater capital market is to develop
application that runs on both android and iPhone. The mobile app development and cross platform app development team of Auxano Global Services is
proficient in developing apps which best suits your business.
Easy
Marketing
Marketing becomes easier when the
number of fans of your app product and services increases. In this case you
don’t have to create niche messages to cater specific set of audience. This
gives you the liberty of marketing the application on various media and through
generalised message for the masses.
Cost
Effective
The maintenance and deployment of
any application becomes easier when it runs across all platforms. Updates would
immediately get synced across all devices and platforms. This in turn saves
money.
Consistent
look and feel
A consistent look and feel creates a
harmony in an application where everything seems to fit together. A lack of
consistency in your interface can be confusing and it can be hard to sync two
different android and iPhone mobile
application development teams to make the same app.
Simplicity
The updates made to your
cross-platform app would be immediately synced across all platforms and
devices. There are various technologies like PhoneGap and Accelerator offering
a cross platform solution that one team of developers can more easily handle to
deploy the changes.
Better
Plugins
Some of the open-source cross
platform mobile application development framework such as Appcelerator and
PhoneGap have a huge library of plugins, enabling easier access to plugins over
either of the mobile platforms.
Easy
Integration
Cross platform mobile app
development enables easy integration with the cloud environment. For example
exchange integration is coded on cross platform environment which helps its
execution on multiple mobile platforms.
Disadvantages
of Cross-Platform App Development
Slow
execution time of code
The cross-compilation process can
sometimes be slower than using native tools and calls for an app.
High-end
graphics and 3D support is often limited
In such type of scenarios, game
centric development platforms like Unity are here to fill in those gaps.
Vendor
Lock-in
Most of the cross-platform
frameworks build using their own subsets of javascript, which states that if
you want to switch to another platform, the code you wrote before is likely not
going to be reusable without a lot of work.